![]() Harnessing the power of shopper and advertising inventory data, programmatic ad purchasing automatically selects which digital ad slots to buy, and at what price. The Amazon demand-side platform (DSP) allows advertisers to buy video and display ads at scale, both on and off of Amazon, using programmatic ad purchasing. What is the Amazon demand-side platform (DSP)? ![]() In part 1 of our guide to Amazon DSP, we run through the most important fundamentals, from what Amazon DSP is, to why you should use it and how much it costs. Part 1: The fundamentals: Amazon DSP advertising ![]() Whether you're looking for explanations of what it is and how it works, details on specific inventory types, or tips and strategies on how to set up and optimize your campaigns, our compendium can help you along every step of your Amazon DSP journey. This compendium was designed to be your source of truth for everything related to Amazon DSP advertising. All of this while automating purchases of online ad space from the Amazon demand-side platform’s extensive and exclusive ad inventory. With the Amazon DSP, advertisers can create impactful video and display ads and use Amazon’s unparalleled consumer purchase data to target highly qualified audiences at all stages of the customer purchase journey. The Amazon demand-side platform (DSP) is the premier system for advertisers to connect with shoppers at scale, on almost any device, on and off of Amazon through programmatic ad purchasing.
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